Press Release Photography Focus

When did you start out and how did you get involved in your current photo genres?

I loved photography from school age and got my first Film SLR aged 16. Pictures of local architecture and my school pals were the main themes. I discovered the buzz of doing portraiture of strangers in my final year of
a Graphic Design Degree at Camberwell Art College and I furthered this during studio employment at Venture Portraits. I worked at the ND Creative ad agency and moved into the commercial sector with product
and marketing photography. With the tools I’d gained, I set up my own studio in 2011, shooting weddings, portraits and commercial.

What challenges did you face as a startup and how did you overcome them?

Adaptation is an essential skill for self- employment. Initially, I lacked the knowledge of how to run a business. I had good project management and marketing skills from my agency days, people skills from years at Venture and creative skills developed since I was a teen, but I had no idea how to handle accounts or tech issues, or how to consistently generate enquiries. I also was a single parent of a teenager and had no savings or funds, so money was tight. I knew I needed a studio to offer Venture- style family portraiture. I found a rented space that another photographer, Alex Telpher, had created by converting an old church in the suburb of Byker. His studio, his team and his shoots were hugely inspiring to observe when I was starting up mine.

But just two months into my business, my dad died unexpectedly, which was a huge setback. He had been my photographic inspiration and after some really tough times, I went back to my business feeling pretty raw but full of determination to succeed.

What challenges have you faced since?

I had to scale back when I lost my main client, meaning a third of my annual income disappeared overnight. It was a huge error putting all my eggs into one basket and some reflection was needed. Recently, I’ve had
to restructure how I work due to an auto- immune disease diagnosis that causes me chronic fatigue and joint pain. Limitations on the hours I can work, long commutes and carrying equipment have meant a rethink.

Another challenge is being taken seriously as a female in a male-dominated industry. One of my first big industrial contracts needed me to wear hard hats in factories and mines, working alongside mostly men. I remember seeing the all-male film crew I was working alongside sniggering behind my back, it was crushing. I later learned they thought my male client and I were having a fling!

What skills are needed in your line of work?

Solution-based skills. Sometimes clients don’t know what they want yet and suggestions
or encouragement to find the right tone or genre of photography are needed. People skills are needed to be passionate about the service you provide and to make working with you a fun, bespoke experience for your clients. Efficiency and adaptiveness are also essential, as I pride myself on hitting deadlines and providing a slick and professional service.

Which social platforms are you on and how do you use them for your business?

I’m on Instagram and LinkedIn. Facebook was good when I shot family portraiture and weddings, but now I’m strictly commercial, it has little impact. LinkedIn is best for B2B and growing a commercial network. Instagram has been great for actor headshots, as it attracts a younger client base.