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Branding, Website and Studio Refresh

This year has seen some big changes at my photo studio and the way I approach my work. As I am now non stop with corporate photography Monday to Friday I have restricted my weekend work and ceased wedding shoots altogether. It’s exactly where I aimed to be so I’m delighted and have celebrated with an updated logo to reflect my focus on Commercial Photography. This all celebrates 7 years in business which feels fantastic!

London based Studio hb who had designed my original branding were briefed to update the typeface to something very ‘me’. A new fresher tone of green has replaced the old and we have ridded of the black and dark greys and switched to a fresher cleaner white. The new font Bella Regular has a similar friendly, approachable and creative feel to the last, but with a new simplistic SD and circular icon. I love its newness and to me it represents progression and celebration that I am still here 7 years on! Hurray! The new logo is now stripped though my website, my marketing materials and up on my studio walls so have a gander and see what you think…

SD Photographic logo 2018

As well as my branding refresh I have refitted my beloved studio with a built in desk space beautifully designed and fitted by A. Lister Carpentry and Joinery, a local lady who knows her stuff when it comes to bespoke office creations in uneven underground whitewashed caves!

Clients often visiting my studio at Clavering House for portrait headshots, comment on how my photo studio looks like a house in Santorini, the bar in an early Star Wars film or an igloo. Whilst young visitors here for family portraits often ask ‘do you live here?’ as it is so cosy and homely. Thankfully there is time after work to go to my real home!

The studio space accommodates website product photography, headshot staff profiles, fashion and family celebrations whether Graduations, Wedding Anniversaries or Bumps and Babies now with even greater ease and I have space for another staff member too! I’ll be updating you on this fab addition soon.

My website has also had a revamp (yes I was VERY busy this June & July!) and has a whole new set of professional/corporate portraiture galleries, featuring Studio Headshots, Staff at Work, Meet the Team and on location portrait photography. I also have afab selection of performer profiles and model portfolio images. Check it out on http://www.sarahdeanephotography.co.uk/professional-portraiture/ 

So here are the before and after- from store cupboard in 2015 to a glorious space in its 2018 newness. I am loving it!

Clavering house basement converted to photo studio

 

 

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Aldi Summer 2016

Currently in the shops are some surprisingly good items of summer clothing by Aldi with packaging shot by me! I photographed these earlier in the year at my studio in Newcastle city centre for Bebe clothing, who create the clothing and packaging for Aldi women’s fashion. The colours were really pleasing and the model was fab! A great shoot indeed and who’d have thought the goodies in the central aisles could look this good?

72dpi Aldi

Internet Headshots Offer

This December I am promoting my head-shot portraiture deal to small businesses and sole traders in Newcastle who would like to update their profile photo for social networking and company websites. It’s often a job we put to the bottom of the pile, particularly as VERY few of us enjoy having our picture taken!

If you bite the bullet and book in to my studio for a January 2016 appointment the first ten enquiries will be rewarded with a 50% discount on the Studio Profile package. Just please quote the code CLAVJAN and you will receive the package for just £50.

The Studio Profile package gives you a relaxed and enjoyable half hour studio session with the option of various backdrops at the studio. Or you can choose to be captured in your office or outdoors at a location relevant to your business if you prefer. Around one week later you then choose 10 images from around 30 finished and retouched portraits. These are then supplied as digital files ready to upload to social networking sites LinkedIn, Facebook, Twitter etc or website team/about pages and high quality versions for printing too.

It might be helpful to see what my past clients wore, the variety of backdrops we used and various lighting styles for corporate and social media portraits so please visit this page on my website http://www.sarahdeanephotography.co.uk/corporate-studio-photographs/

Please call 07960 338357 or email me at sarah@sarahdeanephotography.co.uk and I can give you more information on the studio’s offer and discuss availability for January.

Studio profile shots2 JAN OFFER72DPI

 

The Ultimate Big Cheese Kit Recipes

The Big Cheese Making Kit has had such success with it’s easy to follow kits for making a variety of cheeses at home that soon it is to launch the Ultimate Cheese Making Kit! This kit will be the king of cheese making kits and comes with an accompanied recipe book for delicious suggestions as to how to use the home made cheese in savoury and sweet dishes.

I was up in Edinburgh on location last week shooting food photography images for the home made cheese recipe illustrations in owner Ailsa Proverb’s now famous kitchen and these are samples you see below. The kits are sent worldwide and Ailsa recently received an MBE from the Queen for services to the Food Industry after only a short time in business. Bravo! Say cheese Queenie!

Here are a selection of images from the two days we spent in Ailsa’s fabulous kitchen. Photography tips are below for anyone wanting help and hints on food photography on location.

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Macro Lens & Food Photography on Location Photography Tips – The Basics

So my blogs are taking a new angle now as we all know the internet is rather old fashionably known as the ‘information super highway’ so I thought it important to start offering more informative photographic help and tips.

So to set the scene for well lit light and attractive food photography on location I needed elements of studio photography to be taken to the location. I used one flash 400 head with a 1m x .5m soft box bounced onto the ceiling to avoid harsh light bleaching out the white texture of the homemade cheese as much as possible. In terms of kit, I shot with my Nikon D700 (full frame) and I used my 24-85mm Nikon lens with built in macro to get detailed mouthwatering close ups of the ingredients. I shot on macro setting throughout and used the zoom on full 85 for some close up compositions.

Food photography really benefits from a shallow depth of field, so an f-stop of around 2.8 to 3.5 will give you the sharp focus and extreme blur in one shot. My shutter speed was 125 and ISO was 250 fairly statically as the flash head kept light constant despite the nearby window. Try not to rely on natural light as you will be struggling with setting changes if the sun goes behind a cloud. But do try to mimic the way that natural light can cast gentle shadows from a natural source like a window. NB when using shallow depth of field, you must be careful to highlight the correct part of the food in the photo and for this we had the mantra that ‘cheese is king’!

Ailsa’s colleague Alison had prepped most of the food the day before as most would be typically served cold or cool. This takes the pressure off as hot food wilts and hardens as it cools and becomes unattractive so the window to shoot is much smaller. We also had carefully chosen props with subtle shades with small splashes of colour on the crockery for the styling. So the prep had been paramount to the success of this shoot.

If you are doing lots of close ups then it’s a lot easier to work in a location environment as little of the backdrop will be included, so a little mess can be allowed! If you want some backdrop blur of the natural environment then remove any strong coloured items that may distract from the food, particularly red. You can also have relevant props blurred as I did with the Gnocchi shot leaving the parmesan grater in the backdrop. The macro lens was used throughout this two day shoot as it will enhance the recipe book by helping the reader identify the ingredients easily and imagine how it might feel and taste in the mouth as they eat it. You can get in really close and select the most attractive part of the dish. There is a lot of experimentation with this type of photography so it is a lot more time consuming that most. Although as you image extremely rewarding too!

 

 


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The Staith House, North Shields

I recently created a new personal record with my North East based pub & bar PR photography for Heineken recently when revisiting the cosy Staith House in North Shields, Newcastle. This was the 4th time I have captured Kimberly, James and John as they have really put this pub on the map with their excellent menu, real ales and live music. The pub had excelled in social networking above others in the Star Pubs portfolio and so I was asked to capture social networking themed shots for the Heineken awards and Staith House PR.

Below are a few of the PR photos and bar interior photography along with the shots Kimberly took of me whilst I captured James updating Facebook. In fact technology is so amazing that Kimberly’s phone pics of me popped on James’ laptop screen whilst I was shooting the Staith House Facebook page!

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