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TK Maxx Fashion Shoot on Newcastle’s Metro

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Any TK Maxx lovers in Newcastle will be hugely excited to hear it has a new mega store opening in the city centre on Thurs 28th Feb and to get people excited TK Maxx launched a PR campaign through McCann Manchester (the brains behind the award winning Aldi TV campaign) that needed its very own North East themed fashion photography. So where better to shoot than on the Metro?

The brief was so incredibly exciting yet the biggest technical challenge I have risen to. I was to shoot three models on a moving (yikes!!) & fully functioning train starting at Monument station. We were only allowed to use part of the carriage and on a circuit lasting an hour. So we crammed our 20+ strong team consisting of Fashion Stylists, Make Up Artists, Hair Stylists, Metro Security, Nexus reps, McCann’s Art Directors and Account Managers and Photography Assistants on to a rather perplexed carriage of passengers!

For any photographers reading this, you can imagine the light challenges were vast as no flash was allowed. We travelled in tunnels, under bridges and then through blinding natural sunlight creating a need to change camera settings at lightning speed with no time for mistakes.

The atmosphere was electric as everyone worked quickly with high spirits and the models held strong poses with stealth despite the motion of the carriage. The girls even managed a slick catwalk show in their heels. What stars!

A huge thank you to my team of assistants of Newcastle College students consisting of two amazing stylists Holly and Kate, and my ace lighting assistants Sam and Abby. Thanks also to Helen and Lauren for the make up, and to Newcastle College for lending them all for the day! What an opportunity for their portfolios!

The shots were released last week into North East media and here is the article in the journal; http://www.nebusiness.co.uk/business-news/latest-business-news/2013/02/07/tk-maxx-set-to-open-new-look-store-in-newcastle-51140-32761244/

TKMaxx Fashion shoot to promote the new store opening in newcastle on a moving metro carriage

TKMaxx shoot for McCann Manchester on moving metro train carriage in newcastle for PR for opening of new store

behind the scenes on TKMaxx fashion photoshoot on moving metro train carriage newcastle

 

 

English Rose Fashion Shoot

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We created some amazing work last week with our studio’s team, we brought in Ellie our in-house model, Daisy for fashion styling and also hair and make up and Rachel our assistant for the day.

I had spotted Ellie last year at a family portrait shoot and saw potential. As this was her first fashion shoot, I wanted to make it fun. We chose an ‘English Rose’ theme and vintage variants, playing with clashing prints, a mixture of fabrics and quirky props.

Daisy effortlessly pulled together each outfit in addition to guiding Ellie with poses and jumping in with tiny tweaks to the clothing. I was really impressed! It was my chance to play about with lighting matching the effects to the look and feel of each outfit. I wanted to create specific shades with coloured gels to fit with the previous mood boards we produced (see earlier post) and improvise with colour matching to additional outfits.

Daisy has gone back to London to her new role as Fashion Intern at More! magazine and if you want to find out more about her find her visit http://daisydeane.wordpress.com/ or https://twitter.com/daisyamberdeane.

A big thank you to Rachel our assistant and we have to say Ellie was fantastic, a superstar in the making, so see what you think!

English Rose fashion shoot at newcastle fashion studio

Vintage Pattern fashion shoot newcastle studio

Sultry sundown fashion shoot newcastle studio

Behind the Scenes at our Busy Studio

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This is our new model Ellie in studio right now with More! stylist Daisy Deane, for our English Rose British themed fashion shoot. The results are amaze balls so keep a look out for the blog post next week!

ellie at the studio english rose

And here is a sneak preview..

ellie english rose

Here are the mood boards we put together to guide us..

mood board english rose

english rose props

Mission Hero Retro T-Shirts Photography

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Last week Jamie and Callum came into the studio to model the new range of T-Shirts by fashion label Mission Hero. We got some fab shots of the adult and child tees for the website home page and unbelievably they already live on the interweb this week.

So if you fancy a gander or if you need inspiration for a fathers day pressie have a look at http://www.missionhero.co.uk/ and see if there could be a design for the big or little hero in your life!

mission hero website for retro army tshirts

mission hero retro t-shirts