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TK Maxx Fashion Shoot on Newcastle’s Metro

Any TK Maxx lovers in Newcastle will be hugely excited to hear it has a new mega store opening in the city centre on Thurs 28th Feb and to get people excited TK Maxx launched a PR campaign through McCann Manchester (the brains behind the award winning Aldi TV campaign) that needed its very own North East themed fashion photography. So where better to shoot than on the Metro?

The brief was so incredibly exciting yet the biggest technical challenge I have risen to. I was to shoot three models on a moving (yikes!!) & fully functioning train starting at Monument station. We were only allowed to use part of the carriage and on a circuit lasting an hour. So we crammed our 20+ strong team consisting of Fashion Stylists, Make Up Artists, Hair Stylists, Metro Security, Nexus reps, McCann’s Art Directors and Account Managers and Photography Assistants on to a rather perplexed carriage of passengers!

For any photographers reading this, you can imagine the light challenges were vast as no flash was allowed. We travelled in tunnels, under bridges and then through blinding natural sunlight creating a need to change camera settings at lightning speed with no time for mistakes.

The atmosphere was electric as everyone worked quickly with high spirits and the models held strong poses with stealth despite the motion of the carriage. The girls even managed a slick catwalk show in their heels. What stars!

A huge thank you to my team of assistants of Newcastle College students consisting of two amazing stylists Holly and Kate, and my ace lighting assistants Sam and Abby. Thanks also to Helen and Lauren for the make up, and to Newcastle College for lending them all for the day! What an opportunity for their portfolios!

The shots were released last week into North East media and here is the article in the journal; http://www.nebusiness.co.uk/business-news/latest-business-news/2013/02/07/tk-maxx-set-to-open-new-look-store-in-newcastle-51140-32761244/

TKMaxx Fashion shoot to promote the new store opening in newcastle on a moving metro carriage

TKMaxx shoot for McCann Manchester on moving metro train carriage in newcastle for PR for opening of new store

behind the scenes on TKMaxx fashion photoshoot on moving metro train carriage newcastle

 

 

The Northumberland Arms, Newcastle City

The Northumberland Arms recently asked me to capture imagery for a future advertising campaign. As Eldon Square is on the cusp of a refurbishment to help draw larger numbers of shoppers off Northumberland Street and into the shopping centre, it’s going to have a big effect on the local cosy pub thats situated underground. Whist the maintenance is underway my images will be used to inform shoppers the Northumberland Arms is still open for business.

Below I’ve selected a few photographs that I feel reflect the warm interior, friendly staff and their fantastic locally sourced & hearty food offering. Next time you’re in town get down there and treat yourself to a refreshing beverage and some home cooked treats!

Although The Northumberland Arms don’t as yet have a private website set up they are still featured on a few different online review sites, such as View Newcastle.

The Northumberland Arms, Newcastle

Irwin Mitchell Xmas Client Event

Well I know all the festivities are over and we are scooting into 2013 with full throttle but I think this is a nice set of corporate event images worth showing off. The lovely staff at Irwin Mitchell created a really friendly and relaxed do at Northern Stage last month treating their clients to an alternative to the usual round tabled seated format. There was a magician, cartoonist, musicians, free flowing booze & food and of course a photographer capturing the night for them to view on the web this year.

Irwin Mitchell Christmas Client Event Photography at Northern Stage, Newcastle

Irwin Mitchell Christmas Client Event Photography at Northern Stage, Newcastle n2

The Kenilworth Hotel & Ru Bar, Jesmond, Newcastle

The Keniworth Hotel and Ru Bar were hit by the dreadful  North East floods last year and so have recently had a refurbishment. New images of the interiors were required to drum up business through their internet promotion.

Its a quirky and interesting victorian building with super friendly staff and cosy feel. It was a joy to meet the family who run it and was a lovely relaxed job. There were bags of shots from the day I spent there but there are a few which I felt reflected it’s character best. For anyone wanting to find out more or book, go to the Late Rooms website on http://www.laterooms.com/en/hotel-reservations/149576_kenilworth-hotel-newcastle-upon-tyne.aspx

 

The Kenilworth Hotel photography, Jesmond, Newcastle upon tyne

the Kenilworth hotel, osborne rd, Jesmond, Newcastle Hotel Photography

The Kenilworth Hotel, Ru Bar, Osborne Road, Jesmond Newcastle

Take Me Out! Thames TV comes to the studio

Well this was particularly exciting having a film crew in my studio! ‘Take me Out’ came to here to film Chris a model from Newcastle, one of those brave (and maybe slightly insane) men who put themselves up for a pop at the ladies, a bit of Paddy loving and a potential trip to ‘Fernandos’… (hmmm me thinks it might have another name…)

So here is where I come in.. I was the photographer who was simulating the model shoot with Chris. It was a huge laugh and actually I shot for real whilst being filmed and captured some pretty nice shots, so below are a few behind the scenes and the portfolio I captured for Chris on set.

The programme screened before Christmas and yes I was on that massive screen as the ladies contemplated…  “no likey, no lighty……” but blink and once again, you’d miss me!

take me out thames tv at the studio v3

chris thames tv take me out photo shoot