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Branding, Website and Studio Refresh

This year has seen some big changes at my photo studio and the way I approach my work. As I am now non stop with corporate photography Monday to Friday I have restricted my weekend work and ceased wedding shoots altogether. It’s exactly where I aimed to be so I’m delighted and have celebrated with an updated logo to reflect my focus on Commercial Photography. This all celebrates 7 years in business which feels fantastic!

London based Studio hb who had designed my original branding were briefed to update the typeface to something very ‘me’. A new fresher tone of green has replaced the old and we have ridded of the black and dark greys and switched to a fresher cleaner white. The new font Bella Regular has a similar friendly, approachable and creative feel to the last, but with a new simplistic SD and circular icon. I love its newness and to me it represents progression and celebration that I am still here 7 years on! Hurray! The new logo is now stripped though my website, my marketing materials and up on my studio walls so have a gander and see what you think…

SD Photographic logo 2018

As well as my branding refresh I have refitted my beloved studio with a built in desk space beautifully designed and fitted by A. Lister Carpentry and Joinery, a local lady who knows her stuff when it comes to bespoke office creations in uneven underground whitewashed caves!

Clients often visiting my studio at Clavering House for portrait headshots, comment on how my photo studio looks like a house in Santorini, the bar in an early Star Wars film or an igloo. Whilst young visitors here for family portraits often ask ‘do you live here?’ as it is so cosy and homely. Thankfully there is time after work to go to my real home!

The studio space accommodates website product photography, headshot staff profiles, fashion and family celebrations whether Graduations, Wedding Anniversaries or Bumps and Babies now with even greater ease and I have space for another staff member too! I’ll be updating you on this fab addition soon.

My website has also had a revamp (yes I was VERY busy this June & July!) and has a whole new set of professional/corporate portraiture galleries, featuring Studio Headshots, Staff at Work, Meet the Team and on location portrait photography. I also have afab selection of performer profiles and model portfolio images. Check it out on http://www.sarahdeanephotography.co.uk/professional-portraiture/ 

So here are the before and after- from store cupboard in 2015 to a glorious space in its 2018 newness. I am loving it!

Clavering house basement converted to photo studio

 

 

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Life’s Robots Then and Now

Robots Then and Now

Life Science Centre has a new amazing exhibition! It is the story of robots progression from 16th Century mechanical automatons to the fascinating humanoids of today and the future. The exhibition was created by the Science Museum in London and after travelling to Manchester now us northerners are lucky enough to see it locally at the Life Science Centre Newcastle.

Last month Life promoted the new exhibition with a robot humanoid duo from Berlin being photographed in character all around Newcastle. It was my job to as event photographer to capture great PR and editorial shots of the robots as they mingled with perplexed shoppers in the city centre. They also travelled on the Metro to much amusement of commuters, shopped in the Grainger Market for their fruit and veg then relaxed and entertained on the Quayside Seaside with staff on their lunch breaks.

This type of event photography is so much fun and really keeps you on your toes as everything is so  unpredictable! The moving metro is a technical challenge as the light changes by the second but standing back and photographing genuine public reactions is what makes it so entertaining! Below are a selection of my images shared from that day by The Chronicle and the International Life Science Centre. Even an image of me shooting which was kindly sent to me via the press from a very kind Dariusz Brodowski who was trying out a new lens at the Monument!

Watch this space for more robot shots of the opening of the exhibition. If you havent been to see it make sure you make some time this summer!

Photographer newcastle shooting events in the city centrePhotographer newcastle shooting events in the city centrePhotographer newcastle shooting events in the city centre
Photographer newcastle shooting events in the city centrePhotographer newcastle shooting events in the city centre Photographer newcastle shooting events in the city centrePhotographer sarah deane in newcastle shooting events in the city centrePhotographer newcastle shooting events in the city centrePhotographer newcastle shooting events in the city centre

Photographer newcastle shooting events in the city centre

People in June, my top 5 shots

So this weekend I am on a residential training weekend with the Enterprise Agency and 40 other business owners from the North East. For three days I am intensively looking at my studio business, working process and new ideas.

Today is focussing on marketing and media platforms so a live task is to post a piece of content that may be of interest to my clients past current and future.

So with only 30 minutes to pull this post together I am (probably with many typos!) throwing out there 5 top photos shot in June. The theme is people in a documentary context, not posed and just naturally doing their thing shot with a shallow depth of field giving that lovely atmospheric blur. This style of photography is particularly helpful when the summer drinks shot was taken in the rain!

Having gained many new contracts this month I have met lots of new faces and so had a good variety of people to choose from. Below are a selection taken from commissions from Metro newspaper in conjunction with Jack Daniels and local businesses Adventures in Aude catering and Transcendit IT company.

I hope they inspire you to think about how the people in your business can be represented in photography and how this reflects the brand of your business in attractive imagery for editorial or website use. Happy working Saturday folks!

Aldi Summer 2016

Currently in the shops are some surprisingly good items of summer clothing by Aldi with packaging shot by me! I photographed these earlier in the year at my studio in Newcastle city centre for Bebe clothing, who create the clothing and packaging for Aldi women’s fashion. The colours were really pleasing and the model was fab! A great shoot indeed and who’d have thought the goodies in the central aisles could look this good?

72dpi Aldi

Arts Council Artsmark Schools

This month has been fabulously busy and I have added three new brands to my portfolio. One of these is The Arts Council’s Artsmark as The Forge, an organisation that creates arts activities amongst the young in the North East commissioned my photography. This month I visited three schools and colleges in the local area to capture arts based school photography for the Artsmark awarded by the Arts Council.

The images will be used across the Artsmark and Forge Websites and feature Northumberland and County Durham located schools: Collingwood Media Arts College in Morpeth, Greenfield School in Newton Aycliffe and Ovingham Middle School in Prudhoe.

The classes I photographed were lively and the kids were clearly loving the arts activities particularly Ovingham where the the teacher Neil played Oxygen by Jean Michelle Jarre and had colours spots lighting the class. Very atmospheric! The most challenging shoot was the photography studio at Collingwood. Shooting in other photographer’s studio spaces and lighting set ups was interesting! Apparently the students afterwards used my photos as a learning tool. Let’s hope I got them right!

Greenfiled Community College 016Collingwood Media Arts College 063Collingwood Media Arts College 030Greenfiled Community College 104Greenfiled Community College 052Collingwood Media Arts College 126Collingwood Media Arts College 104Greenfiled Community College 065Ovingham Middle School 088Ovingham Middle School 118Greenfiled Community College 069Ovingham Middle School 024Ovingham Middle School 079Collingwood Media Arts College 051