pr photographer newcastle Archives - Sarah Deane Photography Studio Newcastle

The All Seeing Eye, Fluid Group Newcastle

15 May 2014/0 Comments/in Commercial /by Sarah Deane

The All Seeing Eye opened two weeks ago by owner Oliver Vaulkhard of Fluid group in Newcastle. Heineken’s Star Pubs and Bars have invested in the refurbishment of what was The Blackie Boy’s rarely used function room upstairs. The historic features have been exposed with the roofs rafter’s, rustic red brickwork and 30’s satined glass windows creating a cool New York feel together with ornate Moroccan tables and velvet furnishings adding a laid back vibe.

The brief was to capture PR portraits of Manager Dave Walker and his staff along with photography of the bar interior design showcasing the large atrium, the light features and the relaxed low ceiling snug area. The lighting and colours created dramatic compositions perfect for PR & marketing photography for todays Journal to promote this fantastic new late night bar in Newcastle city centre.

The article is in today’s Journal on this link http://www.thejournal.co.uk/business/business-news/popular-pubs-receive-240000-makeover-7120118

TK Maxx Fashion Shoot on Newcastle’s Metro

26 February 2013/0 Comments/in Commercial, Fashion /by Sarah Deane

Any TK Maxx lovers in Newcastle will be hugely excited to hear it has a new mega store opening in the city centre on Thurs 28th Feb and to get people excited TK Maxx launched a PR campaign through McCann Manchester (the brains behind the award winning Aldi TV campaign) that needed its very own North East themed fashion photography. So where better to shoot than on the Metro?

The brief was so incredibly exciting yet the biggest technical challenge I have risen to. I was to shoot three models on a moving (yikes!!) & fully functioning train starting at Monument station. We were only allowed to use part of the carriage and on a circuit lasting an hour. So we crammed our 20+ strong team consisting of Fashion Stylists, Make Up Artists, Hair Stylists, Metro Security, Nexus reps, McCann’s Art Directors and Account Managers and Photography Assistants on to a rather perplexed carriage of passengers!

For any photographers reading this, you can imagine the light challenges were vast as no flash was allowed. We travelled in tunnels, under bridges and then through blinding natural sunlight creating a need to change camera settings at lightning speed with no time for mistakes.

The atmosphere was electric as everyone worked quickly with high spirits and the models held strong poses with stealth despite the motion of the carriage. The girls even managed a slick catwalk show in their heels. What stars!

A huge thank you to my team of assistants of Newcastle College students consisting of two amazing stylists Holly and Kate, and my ace lighting assistants Sam and Abby. Thanks also to Helen and Lauren for the make up, and to Newcastle College for lending them all for the day! What an opportunity for their portfolios!

The shots were released last week into North East media and here is the article in the journal;Â http://www.nebusiness.co.uk/business-news/latest-business-news/2013/02/07/tk-maxx-set-to-open-new-look-store-in-newcastle-51140-32761244/

Komatsu UK is 25 Years Old!

20 July 2012/0 Comments/in Commercial /by Sarah Deane

So 25 years ago in 1987 Prince Charles opened Komatsu UK in Birtley. Staff celebrated in style with the whole work force in excess of of 400, the BBC TV, Tyne Tees TV, R&B Group (and me!) all in one room!

After press interviews outside in the rain there was a lunch and a factory tour for key figures. Later there were speakers to all who work at Komatsu UK, by Mick Henry, The Leader of Gateshead Council and Peter Howe, Komatsu UK MD and Chairman of Komatsu Europe. The workers looked really proud and very happy to work there which made it easy to capture the big moments and the smaller ones too!

Happy Birthday Komatsu UK!

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